The television rights to broadcast National Football League (NFL) games are the most lucrative and expensive rights of any American sport. It was television that brought professional football into prominence in the modern era after World War II. Since then, NFL broadcasts have become among the most-watched programs on American television, and the financial fortunes of entire networks have rested on owning NFL broadcasting rights. This has raised questions about the impartiality of the networks’ coverage of games and whether they can criticize the NFL without fear of losing the rights and their income.
Currently, three American terrestrial television networks CBS ($3.73B), NBC ($3.6B) and Fox ($4.27B), as well as cable television’s ESPN ($8.8B) are paying a combined total of $20.4 billion[1] to broadcast NFL games through the 2011 season for CBS, Fox, and NBC and through 2013 for ESPN. However, the league imposes several strict television policies to ensure that stadiums are filled and sold out,[2][3][4] to maximize telecast ratings, and to help leverage content on these networks. League-owned NFL Network, on cable television, broadcasts eight games per season nationally.
NFL preseason telecasts are more in line with the other major sports leagues’ regular season telecasts, in that preseason games are more locally-produced telecasts, usually by a local affiliate of one of the above terrestrial television networks. Some preseason games will air nationally, however.
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